AEL Financial Selects Desert Rose Design to Lead Expansive Re-Branding Campaign

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Buffalo Grove, IL (PRWEB) June 15, 2010 -- After a careful vetting process of talented design strategy teams, AEL Financial executives announced today that they have engaged digital marketing and branding experts, Desert Rose Design. Elmhurst-based Desert Rose Design is assigned the role of refining and repositioning the independent leasing investor's brand and marketing tools.

"We are a leading resource for companies leasing equipment in the IT, healthcare, energy and telecommunications industries, and we chose the best team to ensure that our branding message and marketing elements clearly communicate our professional qualities and strategic capabilities," said Tom Huber, president and CEO of AEL Financial.

Desert Rose Design is tasked with illustrating and communicating AEL Financial's expertise in providing capital for equipment-based transactions and portfolios. This re-branding will support the company's mission of serving an increasingly sophisticated customer base, and will articulate the new identity at every touch point, including new collateral, website, presentation materials, corporate communications and more.

About AEL Financial
AEL Financial is an independent leasing investor that provides lease and equipment financing for end users of capital and technology equipment, vendors and financial institutions with clients that need leasing solutions. As a member of the Forsythe Group of Companies, a diversified, billion-dollar group of companies, AEL has the resources to directly invest in transactions and provide a unique value proposition to its clients. Clients include medium and large businesses and financial institutions. Transactions are middle and large ticket, generally ranging from $100,000 to $10 million. Headquartered in Buffalo Grove, Illinois, AEL Financial has additional offices around the country.

About Desert Rose Design
Desert Rose Design is a hybrid marketing and communications firm based in Elmhurst, Illinois. They are a WBENC certified woman owned business that specializes in combining graphic design talent with multimedia and custom software applications. They provide a combination of traditional and new media marketing tactics, including corporate branding, capabilities collateral, print advertising, catalogs & publications, web design & development, custom software development, web-enabled applications, Internet marketing and interactive media.